Creative & Informative
David Ogilvy, one of the pioneers of professional advertising, believed that it was not enough for someone to say an ad was creative. It was more important to be interesting, and as such compel the viewer to try the product.
While that is a very sound philosophy the marketplace has changed to such where ad viewer’s attention spans are shorter than ever and today’s advertisers have only seconds to capture it.
So if our goal can be to create advertising that is creative and informative and present the message clearly and efficiently then we may just sway customers your way.