Boating/Marine Marketing Ideas

Ahoy! Here’s FIVE Smart Marketing Steps
That Can Improve Your Boating/Marine Business

– Economic indicators show that currently business conditions are good.
– Unemployment is low and most business is doing well.
– For boating and marine now is the time to maximize your growth and sales.
– Now is when marina’s should be full and boats,
– There is no better time to sell accessories and services should be moving.
– Time to capitalize on the best economic times in over 10 years.

1-Ensure your marine website has the right components

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– Updated information and content
– Mobile friendly
– Integrated Facebook posts on your site
– Email capture system to develop mailing list
– WordPress system so YOU can update easily
– Online appointment, ordering or reservation
– Lots of photos & Video integration

2-Use Facebook as your weekly newsletter

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– Easy to update, right from your phone
– Short comments keep members/customers informed
– Create monthly special offers
– Can be integrated with your website
– Builds loyalty and interest in your business
– Makes your business more personal

3- Develop an email list and do regular emails

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– Create monthly or quarterly email
– Incentivize customers for buying early
– Present new products and services in detail
– Link back to special pages on your website
– Introduce customers to your staff for more personal
– Provide added benefits to email subscribers

4- Improve brokerage with better sales tools

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– Expand beyond boat listings, and minimal impact materials.
– Don’t market big boats the same way you do small  ones.
– Invest in creating colorful flyers/brochures for high priced boats
– Invest in video for your high priced boats

5- Maximize trade show investments

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– Think through trade show specials and deals
– Pre-Promote offers to current customers
– Have simple handouts with dated offers
– Develop new signage and booth display
– Include video display in your booth
– Giveaway to capture name/address of potential customers

How much better could your business be
If you took these marine marketing steps.

– General Marketing Service has over 20 years marketing experience

– Boating / Marina / Support Services experience

– Value-priced marketing resource for your business

– Prices based on project or long term support

– N.E. Ohio Based


Call 440 822 8497 or

Start the conversation about your project here. Taking some action is a smart first step in your marketing process.  You're under no obligation and any information you supply is considered highly confidential.  You're all so welcome to call Ken at 440 822 8497 to get started.