Everyone Has One!
Most every business owner is interested in increasing sales and becoming a top competitor in their category. However it is fairly common for those same business owners to not have a plan or strategy to get there. The fact is you do have a strategy which is to: “try things here and there and hope they increase sales.”
That’s no way to run a business. For the same reason you wouldn’t go on a long driving trip without a map or plan to get where you wanted to go, you should have a marketing and sales strategy to get your business where you want it to be.
Research is a key component in your strategy. Understanding the marketplace, your competitors and your customers allows you to create a strategy that has the best chance for success.
Percent of small businesses with a marketing plan
Percent of new businesses that fail within 5 years
Dollars returned for each $1 spent on Email Marketing
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